Overview
A complete perfume product catalogue and campaign visual system created entirely without a physical photoshoot. The project focused on delivering premium luxury perception through AI-assisted image generation, campaign design, and content systems while maintaining a visually distinctive identity for the brand.
Challenge
The main challenge was to visually communicate the inspiration behind the perfumes without directly replicating or copying existing luxury fragrance brands. The visuals had to create recognition and familiarity while remaining unique enough to avoid legal and branding conflicts.
The system also needed to maintain consistency across product visuals, social media creatives, catalogue layouts, and website banners while being executed within a short timeline.
Process & Output
Process: Detailed structured prompt development, AI image generation via Google Nano Banana Pro, Photoshop refinement, and Campaign & Catalogue Design.
Output: 80+ campaign visuals, Instagram creatives, Website carousel banners, Perfume catalogue system, Product showcase imagery, Luxury campaign assets. All completed within 6 days. Creative posters and campaign creative direction were enhanced in collaboration with Priyanka Kaim.
